Strength of
the Brand
At Berkshire Hathaway HomeServices, we embrace the values that define the Berkshire Hathaway brand: trust, integrity, longevity, and stability. With a robust presence spanning over 10 countries and more than 1,500 offices worldwide, our network boasts over 50,000 real estate professionals. Through the strength of the Berkshire Hathaway brand, Verani Realty stands as a beacon of global respect, national recognition, and local prominence. Experience the power of our network as we guide you through your real estate journey with expertise and dedication.
Who We Are
Berkshire Hathaway HomeServices is a real estate brokerage network built for a new era in residential real estate. The brand, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of stability, strength, quality and innovation.
Our Vision is Crystal Clear
Berkshire Hathaway HomeServices is a real estate brokerage Guided by the Berkshire Hathaway principles of Trust, Integrity, Stability and Longevity, we empower people to achieve their dreams.
Our Mission is Succinct
We help people achieve their goals faster than they would in our absence.
Real Estate’s FOREVER Brand℠
Power Behind
the Brand
Warren Buffett, renowned for his value investing philosophy, transformed Berkshire Hathaway from a struggling textile company into a diversified holding conglomerate. Acquiring a wide range of businesses, he expanded into various industries, including real estate with the 1998 acquisition of HomeServices of America, now one of the largest residential brokerage firms in the U.S. Through Berkshire Hathaway, Buffett has built a legacy that continues to influence the world of finance and beyond and has also earned him a reputation as a wise and ethical investor.
More Brands Under the Berkshire Hathaway Umbrella
The Advantage of
Our Global Reach
A sterling reputation built in our backyard now stretches across the globe.
1,500+Offices |
50,000+Real Estate |
“Berkshire Hathaway HomeServices conveys what all consumers seek: trust, solid advice, business acumen and most of all, results. This is what one expects…
and this is what we deliver”
– Gino Blefari CEO, Berkshire Hathaway HomeServices
North America |
Europe |
Asia |
| Canada | Greece | United Arab Emirates |
| United States | Italy | |
| Mexico | Portugal |
South America |
| Bahamas | Spain | Aruba |
| United Kingdom |
Forever Brand for the
Forever Agent℠
Berkshire Hathaway HomeServices is focused on the growth of the network, underpinned by the core tenets of a relationship-driven business with the best-in-class service, cutting-edge business tools, and a strong network, committed to creating a lasting impact through lifelong relationships.
Forever Agent Training
The Learn Center features training on various Forever Agent principles and best practices that help network agents transform their real estate business into an enduring real estate practice.
Forever Agent Marketing
Discover a collection of Forever Agent marketing materials on Marketing REsource that includes brochures, door hangers, eCards, flyers, mobile and desktop ads, postcards, and social media content.
Brand Compliance Review
The strength and recognition of a successful brand identity are directly related to the consistency with which it is applied throughout all channels of communication. The Berkshire Hathaway brand does just that. The logo, visual appearance, verbal approach, typography, color family, and attitude – all are aspects that exemplify the brand characteristics.
Brand Typography
Marcellus
Marcellus is a font that exudes a feeling of elegance and is best used for expressive language to achieve a high-end look and feel.
Marcellus is best used in headlines and for emphasis.
Manrope
Manrope is a font that is flexible enough to be used in a variety of formats and styles, from print to digital work. Manrope is best used in body copy or paragraphs of text, subheads, captions, links or numbers.
Brand Color Pallet
Brand Compliance FAQs
To address common questions about brand compliance, we’ve created an FAQs page for our agents. This resource provides clear guidelines and answers to ensure consistent and professional branding across all marketing materials.
Can I use “BHHS” instead of the full name?
No, “BHHS” is not permitted on public-facing content. You will need to spell out the company name in its entirety: Berkshire Hathaway HomeServices Verani Realty.
Can I use my own vendor for marketing materials i.e. business cards, signs, etc?
Any vendor outside of the Berkshire Hathaway HomeServices preferred suppliers are not considered brand compliant. However, if you choose to use an outside supplier, please refer to the Brand Guidelines when creating your materials.
Do I need a disclaimer on my website?
Yes – agent websites require the franchisee disclaimer:
© *Insert Year* BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.
How much spacing do I need around our company logo?
The Berkshire Hathaway HomeServices logo should always be surrounded by a generous amount of clear space. The minimum amount of clear space around the logo is equal to the height and width of the “H” in HATHAWAY.
Can I list my cell phone number without the office number on my marketing material?
No, if you list your cell phone number on your marketing materials, you must include your office phone number.
Where can I find the company logos?
Email Marketing@verani.com with any questions
Agent & Teams
Annual Threshold Awards
Berkshire Hathaway HomeServices’ Threshold Awards Program is designed to recognize teams or individuals who obtain a minimum Total Gross Commission Income (GCI) or Closed Residential Units on an annual basis.
• Individual Agents
• Small Teams (2-5 Agents)
• Medium Teams (6-10 Agents)
• Large Teams (11+ Agents)
MINIMUM THRESHOLD AWARD CRITERIA
Your accomplishments deserve to be recognized, whether you are an agent, a small, medium, or a large team. Berkshire Hathaway HomeServices recognizes hard work on an annual basis based on the levels below.
The shaded areas on the table below under each team size indicate the minimum Total GCI and/or Closed Residential Units needed to qualify for each award based on their team size.
Global
Listing Syndication
Providing your listings with maximum exposure from the right audience.
The global syndication strategy places Berkshire Hathaway HomeServices network listings in front of real estate buyers around the world.
Benefits &
Discounts
As agents of Berkshire Hathaway HomeServices, you gain exclusive access to a variety of benefits and discounts through the REsource Center, designed to enhance your professional growth and success. From special pricing on essential business tools and marketing materials to discounts on travel, technology, and personal wellness services.
How Do I Access This?
- Go to www.bhhsresource.com.
- Your username is firstname.lastname
- Click on Benefits & Discounts in the menu bar
- Click on any brand tile to view more information and benefit details.
Just to Name a Few
Plus many more!